Oops! How to Write a Correction Email

correction email

No one likes sending an “Oops” email. Not only does it highlight a mistake, but it means you have to send two emails instead of one. While we did talk about why sending more email can be better for revenue, correction emails aren’t going to be ones you want to send out frequently.

Oops emails can seem risky because it means adding another email to someone’s (already clogged) inbox and pointing out that your business has made a boo boo.

So what do you do when you’re the one who made a mistake?

We’ve put together a simple risk management and crisis response list for you in case of emergencies. It’s important to remember that how you react matters. No business is perfect and mistakes do happen.

Here’s how you can master the damage control process.

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6 Tips for Sending (Non-Pushy) Follow Up Emails

follow up emailEver wondered how to send a follow up email (or three) without potentially annoying the person on the other end? We’ve all been on the receiving side of overly aggressive, sales-y emails. How do you strike the balance between savvy sales technique and overbearing email machine?

In this article, we’re going to break it down for you.

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Robly Tips & Tricks: Use Buttons to Get More Clicks

get more clicksUsing buttons is a great way to get more clicks.

We’re taking some of our most frequently asked questions from our Support channels – as well as some of the features we think are super handy but underused – and highlighting them here on our blog.

Buttons are much better than text links when it comes to a solid Call to Action – we’re going to show you how to add them in two easy steps.

Even if you’re not using Robly for your email marketing platform, we’ll show you examples of why they work better to get more clicks. Perhaps not coincidentally, you’ll want to click the button below read more. 🙂
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Your Email Marketing Cheat Sheet: Dos and Don’ts

dos and don'ts for email marketing

Most companies don’t hand out Email Marketing 101 guides when you join the team. You’re probably busy enough figuring out all of the company’s account logins. And even for more seasoned marketers, there are always new ways of doing things and newer, more updated tools coming out.

To (hopefully) make your job a little easier, we’ve put together the Top 40 dos and don’ts for email marketing.
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Robly Tips & Tricks: Add a First Name to Your Email

add a first name to your emailsHow to add a first name is by far one of the most commonly asked questions we get in support.

While wowing your customers with personalization may require more than just adding a first name to your email campaign sends, you should still absolutely do this – it’s par for the course these days.

However, it is important to consider how often you use it – it’s not necessary every single time you send, and can be a turnoff for subscribers in the too-early stages of communication.

Fortunately in Robly, adding a merge tag for first name is insanely easy.
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But Seriously, How Do You Grow Your List?

Last week we talked about how to boost your open rates – this week we want to back up a step – how do you grow your list?

You probably already know that growing a mailing list is essential to generating revenue.

If you’re unaware (or perhaps skeptical) of the power of a mailing list, then note following statistics:

  • 72% of consumers prefer to receive communications from companies via email
  • Depending on your industry, email open rates can reach almost one in four subscribers
  • On average, email marketing has an ROI of 4,300%

Shall we get started, then?
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5 Ways to Boost Email Open Rates (Fast)

 

email open ratesYou don’t need a magic spell or complicated code to improve your email open rates – though we must admit, it would be nice if there was a secret shortcut. Fortunately all it takes is some savvy marketing techniques and the right tools.

Open rates are calculated by dividing unique opens by the total number of emails sent, minus bounces. Don’t worry, your marketing automation platform handles the math.

Your task is to figure out ways to boost that number.

Unless you’ve discovered flying unicorns and have a 100-percent open rate, there’s room for improvement (also if you’ve discovered the unicorns please send pics immediately).

Email open rates vary widely by industry, but they tend to fall around the 20-percent mark.

If you’re ready to watch your email open rates go up fast, start incorporating these five techniques now.
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