Email marketing has been around for nearly 40 years. As one of the oldest forms of digital marketing (hey, it’s all relative, right?!), it has been incredibly effective.
While email marketing has evolved over time, the main goal behind it has remained the same: deliver valuable information at any given time to influence or stimulate an action.
That being said, there are some ground rules for the best ways to approach email marketing in the modern era. Continue reading “Best Practices for Modern Email Marketing”