Question: How do you get people to buy what you’re selling? Answer: Build a sales pipeline.
At first, it sounds like a pretty straightforward question.
But when you think about it, the process of making a sale is rather complex. Even if you sell small-ticket items, a lot goes on from the moment an individual becomes interested in your product to the moment they actually buy it.
It’s not enough for you to simply be present when a prospect is ready to buy. You need to be there through every step of the buyer’s journey, providing information and assistance to help nurture your prospects along the path to purchase.
In short: You need a solid sales pipeline.
Continue reading “Your Guide to a Solid Sales Pipeline”