Robly Tips & Tricks: Add a First Name to Your Email

add a first name to your emailsHow to add a first name is by far one of the most commonly asked questions we get in support.

While wowing your customers with personalization may require more than just adding a first name to your email campaign sends, you should still absolutely do this – it’s par for the course these days.

However, it is important to consider how often you use it – it’s not necessary every single time you send, and can be a turnoff for subscribers in the too-early stages of communication.

Fortunately in Robly, adding a merge tag for first name is insanely easy.
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