Whether or not to send more email to increase revenue is can be a touchy subject.
Are you one send away from hitting the last nerve with customers, or will the next email be the one that pushes them to make a purchase? That seems like a stressful balancing act, with both retention and profit hanging in the balance.
Before you start to tiptoe across a swaying email marketing tightrope, let’s answer some age-old questions: Can you send too many emails? Or does sending more often make you more money? This recent article by Lissa Harris from Entrepreneur magazine provides a compelling argument for why this might be true.
Let’s dive into both sides of this digital debate to see which approach brings the best results.
Continue reading “Should You Send More Email to Increase Revenue?”