Digital marketing has changed a lot in the past few years. Email campaigns and online content now play a bigger role in cross-platform marketing strategies. These small business marketing statistics may help you get some perspective about where it’s all headed so you can stay ahead of the game.
Email Marketing Stats
Email marketing has been around for nearly 40 years and is still one of the most successful digital marketing platforms. Here are some of the most surprising email marketing statistics that show where the industry stands right now.
There were roughly 4.1 billion active email accounts worldwide in 2014, and this number is expected to grow to 5.6 billion by the end of 2019. To put this into perspective, the world’s population is roughly 7.5 billion.
The most popular days to send an email are Tuesdays, Wednesdays, and Thursdays. Keep in mind that these are the most popular days to send an email, which could mean that recipient’s inboxes are getting blown up Tuesday through Thursday and it could be a good idea to send emails during less busy times. Find the perfect time when your email list is likely to open an email from you by experimenting with send times. Or, make it easy on yourself and try our patent pending Robly AI technology.
The average professional sends and receives 121 emails a day. Email is clearly here to stay, especially in the professional world.
Emojis are becoming increasingly more popular in the email subject lines. Roughly 2% of all emails now contain an emoji. Whether or not using an emoji works for you is something to figure out by experimenting with your own email campaigns.
Social Media Marketing Stats
Using social media has become a necessary piece of virtually any digital marketing strategy. It’s not only easier to blast out a message to a certain base of customers, but also allows you to collect data and information about your subscribers. The following statistics will help you understand where social media is headed.
At least 28% of Americans with social media accounts prefer to engage with a brand on social media than go to a physical location. Although brick and mortar locations are likely always going to play an important part in the customer experience, social media is able to cater to people who enjoy the convenience associated with social media — it’s a quick, easy way to get more information.
YouTube reaches more 18-34 and 18-19 year olds than any U.S. cable network. If you think this is surprising, this figure is only for YouTube’s mobile users.
Plus, 81% of millennials check Twitter at least once every day, whereas 32% of teenagers choose Instagram as the most important social network. This shows that different generations prefer different mediums, and your social media strategy may benefit by catering to those preferences.
It’s also true that 22% of the world’s population uses Facebook. As Facebook continues to spread, this number will continue to grow.
Content Marketing Statistics
Content marketing is essentially the glue that connects the pieces of a successful digital marketing strategy together. It’s important to understand the patterns and trends that can help you get the most out of it.
The average blog reader only spends 37 seconds reading a blog post. This number can be a bit disheartening to anyone who spends hours writing a blog post. However, this number also reflects subpar content that gets passed over for higher quality material.
The lesson? It’s important to get your audience hooked on your content because it will provide consistent return traffic to your site and people will spend more time there, too.
As with any digital marketing strategy, but specifically SEO, content quality is incredibly important. Many search engine algorithms take into account how long someone spends on a certain page and how many shares it gets, so you have an incentive to make whatever you’re putting out there as interesting as possible.
This year, 70% of B2B marketers plan to create more content, so expect to see a flood of new B2B marketers.
Small Business Marketing Statistics
Knowing the behavior of loyal customers can help your online marketing strategy.
Loyal customers are 5 times more likely to repurchase, 5 times more likely to forgive a mistake, and 4 times more likely to refer a friend or colleague. Building long-term relationships with people is an excellent way to grow your business organically and keep customers coming back. This is not only inexpensive, it’s much more effective in the long run.
Customer experience is expected to overtake price and product as the way for businesses to stand out in 2020. This is all about excellent service and relationship-building – which can be done with email marketing, too!
These statistics will no doubt continue to change quickly – but understanding how people are using email, social media, and engaging blog content to learn about things they are interested (ahem, your company!) will only help you improve your digital marketing strategies.
Have you come across any interesting stats lately? Share them in the comments!