No one likes sending an “Oops” email. Not only does it highlight a mistake, but it means you have to send two emails instead of one. While we did talk about why sending more email can be better for revenue, correction emails aren’t going to be ones you want to send out frequently.
Oops emails can seem risky because it means adding another email to someone’s (already clogged) inbox and pointing out that your business has made a boo boo.
So what do you do when you’re the one who made a mistake?
We’ve put together a simple risk management and crisis response list for you in case of emergencies. It’s important to remember that how you react matters. No business is perfect and mistakes do happen.
Here’s how you can master the damage control process.