How to Create Crystal Clear Buyer Personas (+ Free Templates)

buyer personaEver feel like your marketing isn’t going anywhere?

You work hard on your website, spend a ton of time writing good emails, and do your best to create content that makes people come back to you over and over again.

And yet, nothing seems to stick. Your conversion rate is ok, but not great. Emails get opened, but the click-through rate isn’t stellar. Content gets read, but it isn’t generating much business.

All these issues are a symptom of a bigger problem: you don’t have a clear picture of who your target customer is.

And when you don’t know who you’re selling to, you can’t write engaging copy, you can’t filter out the bad apples, and you certainly can’t attract the customers you want.

In this article, we’ll teach you how to create a crystal clear buyer persona. In the end, we’ll give you a couple of templates you can use to create one quickly.

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