How to add a first name is by far one of the most commonly asked questions we get in support.
While wowing your customers with personalization may require more than just adding a first name to your email campaign sends, you should still absolutely do this – it’s par for the course these days.
However, it is important to consider how often you use it – it’s not necessary every single time you send, and can be a turnoff for subscribers in the too-early stages of communication.
Fortunately in Robly, adding a merge tag for first name is insanely easy.
Continue reading “Robly Tips & Tricks: Add a First Name to Your Email”