In January of 2017, Robly switched from a company where everybody went into the office every day in Manhattan to a fully remote organization.
Since it’s been about a year since we made this transition, we asked our CEO, Adam Robinson, to share his reflections and perspective on the pros and cons of remote work.
Whether you’re a CEO who is thinking of trying to go remote or an already fully-remote organization, we love digging into this topic. Read on for Robinson’s take, and by all means share your own thoughts, concerns, and ideas on remote work in the comments!
Digital marketing has changed a lot in the past few years. Email campaigns and online content now play a bigger role in cross-platform marketing strategies. These small business marketing statistics may help you get some perspective about where it’s all headed so you can stay ahead of the game. Continue reading “Small Business Marketing Statistics”
In today’s era of social network-driven advertising, search engine optimization, and what appears to be an overwhelmingly large emphasis on organic lead generation, you’d be forgiven for thinking that email marketing no longer packs the punch it did only a few years ago.Continue reading “Why Email Marketing Is Not Working for You”
Welcome to the wonderful world of email marketing. I’ll be your guide.
The use of email to build brands and push sales is one of the oldest digital marketing strategies, yet is still extremely effective. Email marketing has been around for nearly 40 years, in some capacity, but only in the last two decades has it really been able to harness the power of mass communication and marketing on a large scale.
Email marketing on a massive scale is a tried and true marketing strategy that has been around for almost as long as the internet. As time has progressed, new strategies and technologies have emerged that have almost completely transformed the capabilities and uses of email marketing.
Business owners must seek to personally improve and refine their personal email marketing performance in the same manner that email marketing on a massive scale is constantly iterating and improving.
Email marketing has proven to be the reigning champ of digital marketing. It’s been around for 40 years and is still one of the primary strategies utilized by marketers in virtually every industry.
What makes email marketing so special for small businesses is that it allows them to cultivate an audience they can reach at any given point with any message. There are several nuances that differentiate a good email marketing strategy from a bad one but, on average, a decent email marketing strategy will be beneficial to any small business. Continue reading “Does Email Marketing Work for Small Businesses?”
Many business owners use marketing automation and email marketing software synonymously without knowing that they are completely different tools. If you’re one of them, don’t worry. The many intricacies of digital marketing strategies are hard to distinguish from a bird’s eye view.
These two systems are developed to do entirely different functions and, although complementary, they should not be used interchangeably. Your focus is understandably on your business, and your marketing planning and research likely put you on a journey to understand marketing automation and email marketing software.
Marketing presents an interesting problem for small businesses. There are thousands of opportunities to reach potential customers with messages and build relationships with your current audience. To not do it consistently can cause a business to lose marketing momentum. If not carefully managed, the daily process could consume precious time that needs to be spent elsewhere in the business.
The number of entrepreneurs without a solid marketing plan can be astounding. The vast majority of small businesses have some sort of business plan, but their marketing plan is relegated to a minuscule, non-specific section.
A good marketing plan specifies exactly what tactics and tools your business will use to hit its sales goals. Without it is like going into war without weapons or a general.
Infographics have become an increasingly more popular means of communicating valuable information in a succinct and shareable manner.
The effort of creating infographics is very front-loaded in the sense that, once the infographic is constructed and designed, it tends to share itself after it gains a small amount of traction. In order to reach these ideal circumstances, business owners should try to focus on creating an infographic that provides unique data-driven information that is relevant to share. Continue reading “How to Use Infographic Marketing as a Small Business Owner”
LinkedIn has proven to be an invaluable resource in the professional community for industry networking, talent sourcing, and B2B marketing. With every strategy, there is a right way and there is a wrong way. In this article, we will go over how small business owners can utilize LinkedIn marketing to its full potential. Continue reading “Is LinkedIn Marketing Good for Small Business Owners?”