How to Create Crystal Clear Buyer Personas (+ Free Templates)

buyer personaEver feel like your marketing isn’t going anywhere?

You work hard on your website, spend a ton of time writing good emails, and do your best to create content that makes people come back to you over and over again.

And yet, nothing seems to stick. Your conversion rate is ok, but not great. Emails get opened, but the click-through rate isn’t stellar. Content gets read, but it isn’t generating much business.

All these issues are a symptom of a bigger problem: you don’t have a clear picture of who your target customer is.

And when you don’t know who you’re selling to, you can’t write engaging copy, you can’t filter out the bad apples, and you certainly can’t attract the customers you want.

In this article, we’ll teach you how to create a crystal clear buyer persona. In the end, we’ll give you a couple of templates you can use to create one quickly.

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6 Tips for Sending (Non-Pushy) Follow Up Emails

follow up emailEver wondered how to send a follow up email (or three) without potentially annoying the person on the other end? We’ve all been on the receiving side of overly aggressive, sales-y emails. How do you strike the balance between savvy sales technique and overbearing email machine?

In this article, we’re going to break it down for you.

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11 Small Business Hacks to Boost Sales on a Tight Budget

boost sales

In the world of small businesses, cash is king.

Unfortunately, money’s tight for most companies.

Many small businesses simply lack the cash they need to grow their operations. In fact, a recent study found that 41% of small businesses have experienced cash flow problems.

Sound familiar?

The good news is that just because you may be facing a cash crunch doesn’t necessarily mean all hope is lost. Sometimes you just have to get a little creative.

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What SMBs Should Look For in a CRM

CRMWhen it comes to running a business of any size, building a relationship with your customers is essential to success.

A CRM (customer relationship management) tool is a key piece of software that promotes relationship building and improves organization for your sales and marketing processes. With it, you can analyze and assess every piece of customer-facing data your company collects, organize and streamline buyer journeys, and customize the buyer journey.

The fact is, consumers expect companies to provide service that’s both individualized and personable. While these expectations aren’t limited to retail or e-commerce, recent data collected by Accenture shows that more than half of customers are more likely to do business with a company that:

  • Recognizes their name
  • Knows what they’ve purchased in the past
  • Can make customized recommendations based on purchase history

It may be possible to keep track of this kind of information using Word documents, spreadsheets, and so forth during the early stages of your business.

But as you scale it becomes difficult, if not impossible, to maintain this kind of data by hand (trust us, we tried it). Things can, and will, start falling through the cracks.

In this article, we’ll discuss the main functions of a CRM that SMBs will find valuable, as well as some of the more advanced features to help you determine the best CRM tool for you.
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Your Guide to a Solid Sales Pipeline

solid sales pipelineQuestion: How do you get people to buy what you’re selling? Answer: Build a sales pipeline.

At first, it sounds like a pretty straightforward question.

But when you think about it, the process of making a sale is rather complex. Even if you sell small-ticket items, a lot goes on from the moment an individual becomes interested in your product to the moment they actually buy it.

It’s not enough for you to simply be present when a prospect is ready to buy. You need to be there through every step of the buyer’s journey, providing information and assistance to help nurture your prospects along the path to purchase.

In short: You need a solid sales pipeline.
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Small Mistakes Killing Conversions on Your Site

There is a saying that goes “Don’t sweat the small stuff, and it’s all small stuff.” When it comes to conversions on your site, the small stuff can make or break a buyer’s journey, so it is worth some sweat to get it right.

We have put together this quick guide to help you avoid making small mistakes that kill conversions. Continue reading “Small Mistakes Killing Conversions on Your Site”

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