How to Create a Killer Small Business Marketing Plan

The number of entrepreneurs without a solid marketing plan can be astounding. The vast majority of small businesses have some sort of business plan, but their marketing plan is relegated to a minuscule, non-specific section.

A good marketing plan specifies exactly what tactics and tools your business will use to hit its sales goals. Without it is like going into war without weapons or a general.

Thankfully, your marketing plan doesn’t have to be a 50-page behemoth if you are a small business. A marketing plan works best when it is concise, easy to read, and coherent. Be clear and get right to the point. Continue reading “How to Create a Killer Small Business Marketing Plan”

How to Use Infographic Marketing as a Small Business Owner

Infographics have become an increasingly more popular means of communicating valuable information in a succinct and shareable manner.

The effort of creating infographics is very front-loaded in the sense that, once the infographic is constructed and designed, it tends to share itself after it gains a small amount of traction. In order to reach these ideal circumstances, business owners should try to focus on creating an infographic that provides unique data-driven information that is relevant to share. Continue reading “How to Use Infographic Marketing as a Small Business Owner”