Your Email Marketing Cheat Sheet: Dos and Don’ts

dos and don'ts for email marketing

Most companies don’t hand out Email Marketing 101 guides when you join the team. You’re probably busy enough figuring out all of the company’s account logins. And even for more seasoned marketers, there are always new ways of doing things and newer, more updated tools coming out.

To (hopefully) make your job a little easier, we’ve put together the Top 40 dos and don’ts for email marketing.
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Robly Tips & Tricks: Add a First Name to Your Email

add a first name to your emailsHow to add a first name is by far one of the most commonly asked questions we get in support.

While wowing your customers with personalization may require more than just adding a first name to your email campaign sends, you should still absolutely do this – it’s par for the course these days.

However, it is important to consider how often you use it – it’s not necessary every single time you send, and can be a turnoff for subscribers in the too-early stages of communication.

Fortunately in Robly, adding a merge tag for first name is insanely easy.
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But Seriously, How Do You Grow Your List?

Last week we talked about how to boost your open rates – this week we want to back up a step – how do you grow your list?

You probably already know that growing a mailing list is essential to generating revenue.

If you’re unaware (or perhaps skeptical) of the power of a mailing list, then note following statistics:

  • 72% of consumers prefer to receive communications from companies via email
  • Depending on your industry, email open rates can reach almost one in four subscribers
  • On average, email marketing has an ROI of 4,300%

Shall we get started, then?
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23+ Books Every SaaS Executive Should Read

books every executive should readLaunching a business is no small task. Fortunately, we live in an age where access to tips, tricks, and the hindsight of others is a click or two away. Robly CEO Adam Robinson, a voracious reader, shares his list of books every SaaS executive should read.

“I recommend many of these to people who are starting non-software business, ” he says, “but the list, on the whole, is the list of a software entrepreneur.”

We’ve grouped his picks into seven different categories:

  1. General Entrepreneurial Philosophy
  2. Diligent Start-up Launch
  3. Marketing
  4. Product Development
  5. Sales
  6. Pricing
  7. Management

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5 Ways to Boost Email Open Rates (Fast)


email open ratesYou don’t need a magic spell or complicated code to improve your email open rates – though we must admit, it would be nice if there was a secret shortcut. Fortunately all it takes is some savvy marketing techniques and the right tools.

Open rates are calculated by dividing unique opens by the total number of emails sent, minus bounces. Don’t worry, your marketing automation platform handles the math.

Your task is to figure out ways to boost that number.

Unless you’ve discovered flying unicorns and have a 100-percent open rate, there’s room for improvement (also if you’ve discovered the unicorns please send pics immediately).

Email open rates vary widely by industry, but they tend to fall around the 20-percent mark.

If you’re ready to watch your email open rates go up fast, start incorporating these five techniques now.
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Best Practices for Modern Email Marketing

Email marketing has been around for nearly 40 years. As one of the oldest forms of digital marketing (hey, it’s all relative, right?!), it has been incredibly effective.

While email marketing has evolved over time, the main goal behind it has remained the same: deliver valuable information at any given time to influence or stimulate an action.

That being said, there are some ground rules for the best ways to approach email marketing in the modern era. Continue reading “Best Practices for Modern Email Marketing”

How to Use Email Marketing to Increase Repeat Customer Purchases

Congratulations. You’ve been landing sales for your business and now have the luxury of figuring out how to increase repeat customer purchases.

Not only is it more likely to get previous customers to purchase again than new customers, the strategies utilized are significantly more cost-effective. Upward of 80% of eCommerce marketing budgets are devoted to acquisition, putting retention on the backburner. However, 40% of eCommerce revenue comes from only 8% of its customers. Continue reading “How to Use Email Marketing to Increase Repeat Customer Purchases”

How to Start Using Email Marketing

Welcome to the wonderful world of email marketing. I’ll be your guide.

The use of email to build brands and push sales is one of the oldest digital marketing strategies, yet is still extremely effective. Email marketing has been around for nearly 40 years, in some capacity, but only in the last two decades has it really been able to harness the power of mass communication and marketing on a large scale.

A staggering amount of companies use email marketing technology, yet a surprising amount of them don’t have a solid email marketing plan in place.  Continue reading “How to Start Using Email Marketing”

How to Improve Email Marketing Performance

Email marketing on a massive scale is a tried and true marketing strategy that has been around for almost as long as the internet. As time has progressed, new strategies and technologies have emerged that have almost completely transformed the capabilities and uses of email marketing.

Business owners must seek to personally improve and refine their personal email marketing performance in the same manner that email marketing on a massive scale is constantly iterating and improving.

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Does Email Marketing Work for Small Businesses?

Email marketing has proven to be the reigning champ of digital marketing. It’s been around for 40 years and is still one of the primary strategies utilized by marketers in virtually every industry.

What makes email marketing so special for small businesses is that it allows them to cultivate an audience they can reach at any given point with any message. There are several nuances that differentiate a good email marketing strategy from a bad one but, on average, a decent email marketing strategy will be beneficial to any small business. Continue reading “Does Email Marketing Work for Small Businesses?”

Differences Between Marketing Automation & Email Marketing Software

 Many business owners use marketing automation and email marketing software synonymously without knowing that they are completely different tools. If you’re one of them, don’t worry. The many intricacies of digital marketing strategies are hard to distinguish from a bird’s eye view.

These two systems are developed to do entirely different functions and, although complementary, they should not be used interchangeably. Your focus is understandably on your business, and your marketing planning and research likely put you on a journey to understand marketing automation and email marketing software.

Good news: We’ve got you. Continue reading “Differences Between Marketing Automation & Email Marketing Software”

The Daily 30-Minute Marketing Checklist for SMBs

main the daily 30 minute marketing checklist for smbs

Marketing presents an interesting problem for small businesses. There are thousands of opportunities to reach potential customers with messages and build relationships with your current audience. To not do it consistently can cause a business to lose marketing momentum. If not carefully managed, the daily process could consume precious time that needs to be spent elsewhere in the business.

This is why it is very important to craft a daily checklist tailored to your business goals and to firmly understand how each component relates to your overall marketing plan. Continue reading “The Daily 30-Minute Marketing Checklist for SMBs”

How to Create a Killer Small Business Marketing Plan

The number of entrepreneurs without a solid marketing plan can be astounding. The vast majority of small businesses have some sort of business plan, but their marketing plan is relegated to a minuscule, non-specific section.

A good marketing plan specifies exactly what tactics and tools your business will use to hit its sales goals. Without it is like going into war without weapons or a general.

Thankfully, your marketing plan doesn’t have to be a 50-page behemoth if you are a small business. A marketing plan works best when it is concise, easy to read, and coherent. Be clear and get right to the point. Continue reading “How to Create a Killer Small Business Marketing Plan”

How to Use Infographic Marketing as a Small Business Owner

Infographics have become an increasingly more popular means of communicating valuable information in a succinct and shareable manner.

The effort of creating infographics is very front-loaded in the sense that, once the infographic is constructed and designed, it tends to share itself after it gains a small amount of traction. In order to reach these ideal circumstances, business owners should try to focus on creating an infographic that provides unique data-driven information that is relevant to share. Continue reading “How to Use Infographic Marketing as a Small Business Owner”