But Seriously, How Do You Grow Your List?

Last week we talked about how to boost your open rates – this week we want to back up a step – how do you grow your list?

You probably already know that growing a mailing list is essential to generating revenue.

If you’re unaware (or perhaps skeptical) of the power of a mailing list, then note following statistics:

  • 72% of consumers prefer to receive communications from companies via email
  • Depending on your industry, email open rates can reach almost one in four subscribers
  • On average, email marketing has an ROI of 4,300%

Shall we get started, then?
Continue reading “But Seriously, How Do You Grow Your List?”

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5 Ways to Boost Email Open Rates (Fast)

 

email open ratesYou don’t need a magic spell or complicated code to improve your email open rates – though we must admit, it would be nice if there was a secret shortcut. Fortunately all it takes is some savvy marketing techniques and the right tools.

Open rates are calculated by dividing unique opens by the total number of emails sent, minus bounces. Don’t worry, your marketing automation platform handles the math.

Your task is to figure out ways to boost that number.

Unless you’ve discovered flying unicorns and have a 100-percent open rate, there’s room for improvement (also if you’ve discovered the unicorns please send pics immediately).

Email open rates vary widely by industry, but they tend to fall around the 20-percent mark.

If you’re ready to watch your email open rates go up fast, start incorporating these five techniques now.
Continue reading “5 Ways to Boost Email Open Rates (Fast)”

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Best Practices for Modern Email Marketing

Email marketing has been around for nearly 40 years. As one of the oldest forms of digital marketing (hey, it’s all relative, right?!), it has been incredibly effective.

While email marketing has evolved over time, the main goal behind it has remained the same: deliver valuable information at any given time to influence or stimulate an action.

That being said, there are some ground rules for the best ways to approach email marketing in the modern era. Continue reading “Best Practices for Modern Email Marketing”

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How (And Why) To Add Emojis To Subject Lines

Are you a heart-eye face or more of a peace-sign hand? We all have our favorite emoji to share over text or social media. Instagram even reports about 50 percent of all the captions and comments on its platform include an emoji.

But there’s so much more you can be doing with these images, like using them to improve your email marketing rates.
Continue reading “How (And Why) To Add Emojis To Subject Lines”

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How to Use Email Marketing to Increase Repeat Customer Purchases

Congratulations. You’ve been landing sales for your business and now have the luxury of figuring out how to increase repeat customer purchases.

Not only is it more likely to get previous customers to purchase again than new customers, the strategies utilized are significantly more cost-effective. Upward of 80% of eCommerce marketing budgets are devoted to acquisition, putting retention on the backburner. However, 40% of eCommerce revenue comes from only 8% of its customers. Continue reading “How to Use Email Marketing to Increase Repeat Customer Purchases”

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How to Start Using Email Marketing

Welcome to the wonderful world of email marketing. I’ll be your guide.

The use of email to build brands and push sales is one of the oldest digital marketing strategies, yet is still extremely effective. Email marketing has been around for nearly 40 years, in some capacity, but only in the last two decades has it really been able to harness the power of mass communication and marketing on a large scale.

A staggering amount of companies use email marketing technology, yet a surprising amount of them don’t have a solid email marketing plan in place.  Continue reading “How to Start Using Email Marketing”

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