The number of entrepreneurs without a solid marketing plan can be astounding. The vast majority of small businesses have some sort of business plan, but their marketing plan is relegated to a minuscule, non-specific section.
A good marketing plan specifies exactly what tactics and tools your business will use to hit its sales goals. Without it is like going into war without weapons or a general.
Thankfully, your marketing plan doesn’t have to be a 50-page behemoth if you are a small business. A marketing plan works best when it is concise, easy to read, and coherent. Be clear and get right to the point. Continue reading “How to Create a Killer Small Business Marketing Plan”
Infographics have become an increasingly more popular means of communicating valuable information in a succinct and shareable manner.
The effort of creating infographics is very front-loaded in the sense that, once the infographic is constructed and designed, it tends to share itself after it gains a small amount of traction. In order to reach these ideal circumstances, business owners should try to focus on creating an infographic that provides unique data-driven information that is relevant to share. Continue reading “How to Use Infographic Marketing as a Small Business Owner”
LinkedIn has proven to be an invaluable resource in the professional community for industry networking, talent sourcing, and B2B marketing. With every strategy, there is a right way and there is a wrong way. In this article, we will go over how small business owners can utilize LinkedIn marketing to its full potential. Continue reading “Is LinkedIn Marketing Good for Small Business Owners?”
There is a saying that goes “Don’t sweat the small stuff, and it’s all small stuff.” When it comes to conversions on your site, the small stuff can make or break a buyer’s journey, so it is worth some sweat to get it right.
We have put together this quick guide to help you avoid making small mistakes that kill conversions. Continue reading “Small Mistakes Killing Conversions on Your Site”
The persistent theme of marketing is: Marketers ruin everything.
This has nothing against people who do marketing; it’s just the way of the industry. Innovators find a few specific ways to beat the average for a while. These innovators are able to exploit these new strategies for great gain for their businesses and clients. Continue reading “Stand Out from the Crowd with These Tips”