Small Business Marketing Statistics

Digital marketing has changed a lot in the past few years. Email campaigns and online content now play a bigger role in cross-platform marketing strategies. These small business marketing statistics may help you get some perspective about where it’s all headed so you can stay ahead of the game.

Email Marketing Stats

Email marketing has been around for nearly 40 years and is still one of the most successful digital marketing platforms. Here are some of the most surprising email marketing statistics that show where the industry stands right now.

There were roughly 4.1 billion active email accounts worldwide in 2014, and this number is expected to grow to 5.6 billion by the end of 2019. To put this into perspective, the world’s population is roughly 7.5 billion.

The most popular days to send an email are Tuesdays, Wednesdays, and Thursdays. Keep in mind that these are the most popular days to send an email, which could mean that recipient’s inboxes are getting blown up Tuesday through Thursday and it could be a good idea to send emails during less busy times. Find the perfect time when your email list is likely to open an email from you by experimenting with send times. Or, make it easy on yourself and try our patent pending Robly AI technology.

The average professional sends and receives 121 emails a day. Email is clearly here to stay, especially in the professional world.

Emojis are becoming increasingly more popular in the email subject lines. Roughly 2% of all emails now contain an emoji. Whether or not using an emoji works for you is something to figure out by experimenting with your own email campaigns.

Social Media Marketing Stats

Using social media has become a necessary piece of virtually any digital marketing strategy. It’s not only easier to blast out a message to a certain base of customers, but also allows you to collect data and information about your subscribers. The following statistics will help you understand where social media is headed.

At least 28% of Americans with social media accounts prefer to engage with a brand on social media than go to a physical location. Although brick and mortar locations are likely always going to play an important part in the customer experience, social media is able to cater to people who enjoy the convenience associated with social media — it’s a quick, easy way to get more information.

YouTube reaches more 18-34 and 18-19 year olds than any U.S. cable network. If you think this is surprising, this figure is only for YouTube’s mobile users.

Plus, 81% of millennials check Twitter at least once every day, whereas 32% of teenagers choose Instagram as the most important social network. This shows that different generations prefer different mediums, and your social media strategy may benefit by catering to those preferences.

It’s also true that 22% of the world’s population uses Facebook. As Facebook continues to spread, this number will continue to grow.

Content Marketing Statistics

Content marketing is essentially the glue that connects the pieces of a successful digital marketing strategy together. It’s important to understand the patterns and trends that can help you get the most out of it.

The average blog reader only spends 37 seconds reading a blog post. This number can be a bit disheartening to anyone who spends hours writing a blog post. However, this number also reflects subpar content that gets passed over for higher quality material.

The lesson? It’s important to get your audience hooked on your content because it will provide consistent return traffic to your site and people will spend more time there, too.

As with any digital marketing strategy, but specifically SEO, content quality is incredibly important. Many search engine algorithms take into account how long someone spends on a certain page and how many shares it gets, so you have an incentive to make whatever you’re putting out there as interesting as possible.

This year, 70% of B2B marketers plan to create more content, so expect to see a flood of new B2B marketers.

Small Business Marketing Statistics

Knowing the behavior of loyal customers can help your online marketing strategy.

Loyal customers are 5 times more likely to repurchase, 5 times more likely to forgive a mistake, and 4 times more likely to refer a friend or colleague. Building long-term relationships with people is an excellent way to grow your business organically and keep customers coming back. This is not only inexpensive, it’s much more effective in the long run.

Customer experience is expected to overtake price and product as the way for businesses to stand out in 2020. This is all about excellent service and relationship-building – which can be done with email marketing, too!

These statistics will no doubt continue to change quickly – but understanding how people are using email, social media, and engaging blog content to learn about things they are interested (ahem, your company!) will only help you improve your digital marketing strategies.

Have you come across any interesting stats lately? Share them in the comments!

 

 

Best Practices for Modern Email Marketing

Email marketing has been around for nearly 40 years. As one of the oldest forms of digital marketing (hey, it’s all relative, right?!), it has been incredibly effective.

While email marketing has evolved over time, the main goal behind it has remained the same: deliver valuable information at any given time to influence or stimulate an action.

That being said, there are some ground rules for the best ways to approach email marketing in the modern era.

Target Your List with Segmentation

Your subscribers are most likely a diverse group of people – but they do have one thing in common: you! Beyond that, though, it pays to analyze audience demographics and psychographics. From income levels to location to buying decisions, any interaction a subscriber has with your site creates an opportunity to further segment, or filter, your list. You can then create specific messages for different segments. On average, 77% of return on investment (ROI) comes from segmented, targeted, and triggered campaigns.

Orange Slices

Segmenting your list allows you to send specific, targeted messages rather than a generic message to everyone. For example, if you want to offer a promotion to all your customers who live near your New York City retail location, you could send a targeted campaign to anyone whose city, state, or zip codes match up with New York City and exclude everyone else.

Steer Clear of Spam Folders

Now, before dive into this one, it’s important to know that the scope of what is considered spam expands well beyond the traditional discount pharmaceutical ads we’ve all seen before.

Can of Spam

Spam is considered anything that gets caught in an inbox’s spam filters. A number of factors can influence where your email ends up, and the number one reason emails aren’t read is because they end up in the spam folder.

To improve your deliverability, follow these tips:

  1. Avoid spammy content. This includes gratuitous use of exclamation points, mentioning “millions of dollars,” or lackluster content (think: all text emails with no images or design elements). Even if your content is legitimate, utilizing these elements can land you in spam folders or encourage recipients to mark your email as spam.
  2. Offer an easy way out. An Unsubscribe link at the bottom of every email is pretty standard across all email marketing software providers, and for good reason. If subscribers don’t see a way to unsubscribe, they’ll take the next available option and mark your email as spam. Too many spam complaints can damage your sending reputation. Consider adding an additional opt out link at the top of your email for good measure.
  3. Comply with standard spam laws. These include not using false or misleading header information or deceptive subject lines. Simply put, using clickbait-style headlines or gimmicks, your spam rate will go up. This includes having accurate, up-to-date contact information in your email footer. Transparency is the name of the game.

Clean Your List Regularly

Regardless of list size, chances are some of those email addresses are invalid or are no longer interested. Keeping a bloated email list will not only hurt your metrics and inaccurately tank your performance metrics, it also puts you at a higher risk for getting spam complaints. It’s also probably more expensive, since many providers charge for total contact count.

Cleaning Supplies

This is why it’s important to make sure that your list is clean and well maintained. If have an old, stale list, it will contain invalid or outdated email addresses that can hurt your sending score. Use a list cleaning service like Neverbounce to solve that problem (and keep the compliance gods happy!).

You can also use segmentation to isolate subscribers who have never clicked or opened an email and remove them. This removes the “dead weight” from your list, which will ultimately improve your open and click-through rates overall, because your list will be more engaged.

These are just a few strategies to get you in the right mindset to hone an email marketing strategy. We’ve got all kinds of advice so come back for more info and by all means, share your thoughts in the comments section!

How (And Why) To Add Emojis To Subject Lines

Are you a heart-eye face or more of a peace-sign hand? We all have our favorite emoji to share over text or social media. Instagram even reports about 50 percent of all the captions and comments on its platform include an emoji.

But there’s so much more you can be doing with these images, like using them to improve your email marketing rates.

When Should You Use Emojis In Emails?

Not every email is the perfect match for a smiley face or the cat face. You need to be purposeful with your emoji use — just like you are with the rest of your email design — only using them when it makes sense.

They should catch your subscribers’ attention, instead of getting overlooked because you send them too often. Don’t use them just because you can.

While you don’t want to overuse the images, there are some instances where they can improve your blasts. Think holidays, special occasions (birthdays, customer anniversaries), discounts and exciting news announcements.

Maybe you use hearts on Valentine’s Day, balloons on their birthday or the celebration cone letting them know about a great deal you’re offering. They’re perfect for anytime you want to get a little comical and make your message stand out from the masses.

The more creative, the better. There are 56 new emojis set to come out later this year, giving you even more email personalization options.

How To Add Emojis To Subject Lines

So, you’ve decided you want to spice up your email blasts with an emoji. Now comes the task of actually adding them to your subject line. Luckily, it’s pretty simple — no matter what platform you use to send emails.

It really is as easy as copying an emoji and then pasting it into the subject line. There are several sites to pull images from, including Getemoji.com and Emojicopy.com. Just visit the site, find the emoji you’re looking for, copy it and then paste it straight into your subject line.

Looking for a quicker way to add your favorite image? There are also some shortcuts. On a Mac, put your cursor where you want to add the emoji. Then, hold down Control and Command and hit the spacebar. That will pull up the palette of emojis for you to choose from. You can also choose different skin tones for some of the emojis by holding down your cursor on them.

On Microsoft, click on the keyboard icon in the lower-right corner to activate the Touch Keyboard. Then, click on the smiley face to pull up the emoji keyboard.

If you’re creating the email from your smartphone, you can also pull an emoji from your phone’s keyboard. You’ll just need to make sure that function is turned on by going to your settings and adding the emoji keyboard, if you haven’t already.

Just remember: If your email subject line is too long and you put an emoji at the end, it could get cut off in the preview.

Put Emojis To The Test

Everyone’s audience is different, so make sure yours responds well to emojis before you make it a regular part of your marketing strategy.

Test your subject line on a small group to see how they react to your use of emojis. Does it result in a higher open rate, or does it lead to more complaints? You want to get an idea of how they’ll perform before sending them to you entire list, which makes it more difficult to measure your results.

To get the most from your testing, here are more tips on how to be successful with emojis:

    • Mix it up. Don’t use the same emojis all of the time, and try to find ones that aren’t as common in other emails.
  • Stay true to your brand. As with everything else you do, you have to remember who your audience is and what they will be most receptive to. You might can be a little freer with what you choose if you’re catering to a younger audience (maybe a 🦄 or 💩), whereas you might want to stick to the tried-and-true images for an older demographic (👚or 🍔).
  • Check the compatibility. Make sure the emojis you’re using show up correctly with different providers. An emoji can definitely catch a subscriber’s attention — just make sure it’s for the right reasons.

Emojis are meant to be fun expressions of your thoughts and feelings, so make sure that carries over into your subject lines.

By Lauren Dowdle

How to Use Email Marketing to Increase Repeat Customer Purchases

Congratulations. You’ve been landing sales for your business and now have the luxury of figuring out how to increase repeat customer purchases.

Not only is it more likely to get previous customers to purchase again than new customers, the strategies utilized are significantly more cost-effective. Upward of 80% of eCommerce marketing budgets are devoted to acquisition, putting retention on the backburner. However, 40% of eCommerce revenue comes from only 8% of its customers. Continue reading “How to Use Email Marketing to Increase Repeat Customer Purchases”

How to Start Using Email Marketing

Welcome to the wonderful world of email marketing. I’ll be your guide.

The use of email to build brands and push sales is one of the oldest digital marketing strategies, yet is still extremely effective. Email marketing has been around for nearly 40 years, in some capacity, but only in the last two decades has it really been able to harness the power of mass communication and marketing on a large scale.

A staggering amount of companies use email marketing technology, yet a surprising amount of them don’t have a solid email marketing plan in place.  Continue reading “How to Start Using Email Marketing”

How to Improve Email Marketing Performance

Email marketing on a massive scale is a tried and true marketing strategy that has been around for almost as long as the internet. As time has progressed, new strategies and technologies have emerged that have almost completely transformed the capabilities and uses of email marketing.

Business owners must seek to personally improve and refine their personal email marketing performance in the same manner that email marketing on a massive scale is constantly iterating and improving.

Continue reading “How to Improve Email Marketing Performance”

Does Email Marketing Work for Small Businesses?

Email marketing has proven to be the reigning champ of digital marketing. It’s been around for 40 years and is still one of the primary strategies utilized by marketers in virtually every industry.

What makes email marketing so special for small businesses is that it allows them to cultivate an audience they can reach at any given point with any message. There are several nuances that differentiate a good email marketing strategy from a bad one but, on average, a decent email marketing strategy will be beneficial to any small business. Continue reading “Does Email Marketing Work for Small Businesses?”

Differences Between Marketing Automation & Email Marketing Software

 Many business owners use marketing automation and email marketing software synonymously without knowing that they are completely different tools. If you’re one of them, don’t worry. The many intricacies of digital marketing strategies are hard to distinguish from a bird’s eye view.

These two systems are developed to do entirely different functions and, although complementary, they should not be used interchangeably. Your focus is understandably on your business, and your marketing planning and research likely put you on a journey to understand marketing automation and email marketing software.

Good news: We’ve got you. Continue reading “Differences Between Marketing Automation & Email Marketing Software”

The Daily 30-Minute Marketing Checklist for SMBs

main the daily 30 minute marketing checklist for smbs

Marketing presents an interesting problem for small businesses. There are thousands of opportunities to reach potential customers with messages and build relationships with your current audience. To not do it consistently can cause a business to lose marketing momentum. If not carefully managed, the daily process could consume precious time that needs to be spent elsewhere in the business.

This is why it is very important to craft a daily checklist tailored to your business goals and to firmly understand how each component relates to your overall marketing plan. Continue reading “The Daily 30-Minute Marketing Checklist for SMBs”