When it comes to running a business of any size, building a relationship with your customers is essential to success.
A CRM (customer relationship management) tool is a key piece of software that promotes relationship building and improves organization for your sales and marketing processes. With it, you can analyze and assess every piece of customer-facing data your company collects, organize and streamline buyer journeys, and customize the buyer journey.
The fact is, consumers expect companies to provide service that’s both individualized and personable. While these expectations aren’t limited to retail or e-commerce, recent data collected by Accenture shows that more than half of customers are more likely to do business with a company that:
Recognizes their name
Knows what they’ve purchased in the past
Can make customized recommendations based on purchase history
It may be possible to keep track of this kind of information using Word documents, spreadsheets, and so forth during the early stages of your business.
But as you scale it becomes difficult, if not impossible, to maintain this kind of data by hand (trust us, we tried it). Things can, and will, start falling through the cracks.
Whether or not to send more email to increase revenue is can be a touchy subject.
Are you one send away from hitting the last nerve with customers, or will the next email be the one that pushes them to make a purchase? That seems like a stressful balancing act, with both retention and profit hanging in the balance.
Before you start to tiptoe across a swaying email marketing tightrope, let’s answer some age-old questions: Can you send too many emails? Or does sending more often make you more money? This recent article by Lissa Harris from Entrepreneur magazine provides a compelling argument for why this might be true.
Remote work is more common now than it’s ever been. We loved reading Jerry Useem’s article,”When Working From Home Doesn’t Work,” from The Atlantic‘s November issue.
Useem revisits IBM’s announcement in March to bring remote workers back into the office and looks at differing studies that make compelling cases for why working remote does or does not boost productivity.
While the arguments for pros and cons of remote work are all valid, we’re very much in favor of not having an office.
Question: How do you get people to buy what you’re selling? Answer: Build a sales pipeline.
At first, it sounds like a pretty straightforward question.
But when you think about it, the process of making a sale is rather complex. Even if you sell small-ticket items, a lot goes on from the moment an individual becomes interested in your product to the moment they actually buy it.
It’s not enough for you to simply be present when a prospect is ready to buy. You need to be there through every step of the buyer’s journey, providing information and assistance to help nurture your prospects along the path to purchase.
Most companies don’t hand out Email Marketing 101 guides when you join the team. You’re probably busy enough figuring out all of the company’s account logins. And even for more seasoned marketers, there are always new ways of doing things and newer, more updated tools coming out.
Launching a business is no small task. Fortunately, we live in an age where access to tips, tricks, and the hindsight of others is a click or two away. Robly CEO Adam Robinson, a voracious reader, shares his list of books every SaaS executive should read.
“I recommend many of these to people who are starting non-software business, ” he says, “but the list, on the whole, is the list of a software entrepreneur.”
We’ve grouped his picks into seven different categories:
You don’t need a magic spell or complicated code to improve your email open rates – though we must admit, it would be nice if there was a secret shortcut. Fortunately all it takes is some savvy marketing techniques and the right tools.
Open rates are calculated by dividing unique opens by the total number of emails sent, minus bounces. Don’t worry, your marketing automation platform handles the math.
Your task is to figure out ways to boost that number.
Unless you’ve discovered flying unicorns and have a 100-percent open rate, there’s room for improvement (also if you’ve discovered the unicorns please send pics immediately).
Email open rates vary widely by industry, but they tend to fall around the 20-percent mark.
Digital marketing has changed a lot in the past few years. Email campaigns and online content now play a bigger role in cross-platform marketing strategies. These small business marketing statistics may help you get some perspective about where it’s all headed so you can stay ahead of the game. Continue reading “Small Business Marketing Statistics”
Are you a heart-eye face or more of a peace-sign hand? We all have our favorite emoji to share over text or social media. Instagram even reports about 50 percent of all the captions and comments on its platform include an emoji.
In today’s era of social network-driven advertising, search engine optimization, and what appears to be an overwhelmingly large emphasis on organic lead generation, you’d be forgiven for thinking that email marketing no longer packs the punch it did only a few years ago.Continue reading “Why Email Marketing Is Not Working for You”
Welcome to the wonderful world of email marketing. I’ll be your guide.
The use of email to build brands and push sales is one of the oldest digital marketing strategies, yet is still extremely effective. Email marketing has been around for nearly 40 years, in some capacity, but only in the last two decades has it really been able to harness the power of mass communication and marketing on a large scale.